5 Great Ways To Enhance Your Holiday Season Messaging
Before you know it, you’ll be setting your holiday promotions in motion. Whether you’re a brick-and-mortar store or an e-commerce destination, be prepared for an increase of willing-to-buy traffic in addition to browsers. People are shopping both ways; it’s not an either-or situation. Whatever your platform and place, it’s crucial to pay close attention to a few important ways to enhance your holiday season messaging. Read on for several of the most important ones.
1. Stay On-Brand
Staying loyal to your branding is always a good business strategy, and it’s especially important during the holiday season. Branding is more than how your business appears. It also has to do with how you communicate its values. Are you an outdoor-focused brand? Generate a hashtag and a meaningful gift/incentive for your employees or customers. Think of what your company specializes in, and design an innovative way to celebrate the holidays that also reflects what you believe in.
2. Be Grateful
You might be surprised at how common it is for businesses to overlook thanking their customers. It’s something you should be doing continuously, but it’s particularly important during the holiday season. Think about your loyalty program, if you have one. Do you see it as a way for customers to be loyal to you, or for you to show gratitude to them? If it’s the former, change it around. As you get closer to the holiday season, consider ways you can demonstrate (in concrete ways!) your gratitude to your customers.
3. Be Helpful
Especially during the holidays, mass generic messaging is not the way to go. Instead, take a deep dive into your analytics to create personalized messages and recommendations for your customers. Trace their customer journeys. People who buy from you want to feel like their brand is aware of their individual preferences and needs. You’ll truly connect when you personalize.
4. Be Compassionate
You don’t operate in a vacuum; whether it’s online or IRL, you’re part of a larger community. Find some way to give back to your community in a way that’s compassionate and sincere. Study valued competitors to see what they do, and adapt ideas to fit your business.
5. Be Authentic
Yes, doing all of these things is part of an effective business strategy. But be authentic and sincere in the process. Extend this attitude into the new year.
Holiday season messaging requires emotional intelligence. Keep these ideas in mind as you plan.